Advancement & Communications Conference

2017 Advancement & Communications Conference

"It's All about The Brand. 'bout the Brand"

November 2-3, 2017

Church Landing, ​​Meredith, NH

ISANNE Advancement & Communications is heading to Church Landing this year focusing on Branding, what it is, why it matters and how to work branding into both Advancment and Communications. The conference continues the popular hybrid model of concurrent sessions and full group sessions and of course, we will enjoy the VERY exciting evening activities that allow us to work hard all day and relax together in the evening!


(stay tuned for updates and additions)

Thusday, November 2

8:30-9:30am  Registration

9:30am          Conference Convenes

9:45am          Why Strategic Branding Matters: The Power of Positioning with John Visgilio, OverAbove and Ken Mason, The Gunnery School

10:45am       Break-out Sessions:

1..Top 10 Lessons Learned from 30 Years on the Campaign Trail with Eric Rolfson, The Rolfson Group

2.Traditional Publishing in the Digital World; Are we still bound to paper and print?  with Scott Allenby, Director of Communications, Proctor Academy 

3. Revitalizing Your Legacy Program with Fred J. Forman, Forman, Clark, Pockell & Associates, P.A.        

11:45am      Lunch -  One Minute Manager: Juggling Priorities - Ross Gibson, the Richards Group

1:00pm       Keynote: "Outdoor Sport Institute: A Study in Differentiating yourself in a Crowded Development Marketplace" with Andy Shepard, President and CEO, Outdoor Sport Institute 

2:30pm      Break-out sessions

1. What Is Your School Known For?  Testing Brand Strength With A Communication Audit - - Robin Schell, Senior Counsel at Jackson Jackson & Wagner

3:30pm    Break-out sessions

1. Engaging Young Alumni Through Branding, Evertrue 

2. What do your images say about you? Jim Healey, Owner and photographer Peapod Design

4:30pm      Key Take-Aways of the Day

4:45pm      Free Time 

6:00pm      Sponsor Reception and Showcase & Tapas Dinner

7:30pm      Bonfire and Games!

Friday, November 3, 2017

7:00 am           Breakfast

8:00am             Alumni/Fundraising - Blackbaud 

9:00 am           Young Alumni Engagement Panel

10:00 am         Break out sessions

1.Road Warriors - Keith Barrett, Dir. of Development, Proctor Academy 

2. How are you best utilizing data/metrics to drive strategy? Monique Charlotte, Philanthropy Manager, and Nola Frost, Business Systems Analyst, NH Charitable  Foundation                      

3. Keeping the Horde Happy with Nick LeBel, Bridgton Academy                                 

10:45am        Endnote Address: Nancy Clark of Drive Brand Studio 

11:45am        Debrief/Take-aways/Adjourn

Stay tuned for late-breaking details....

Bring your entire Advancement and Communications team to Meredith, NH and tackle the challenges facing all of us today. Please make every effort to attend and invite other professionals from your school who might benefit from the program. The full agenda will be posted shortly.

Registration Fees:

$365.00 per person for ISANNE Members - Full Conference (includes all meals, conference breaks and conference materials)

$340.00 per person for ISANNE Members if three or more people from your school are attending

$499.00 per person for Non-ISANNE Members

Please be advised that the registration form that you filled out is for the conference only.  You will need to make your own room reservation by calling Church Landing directly at (800) 622-6455. Your rooming reservation must be made by Monday, October 2, 2016. To receive the conference rate of $149  identify yourself as an ISANNE Advancement and Communications Conference participant.


Andy Shepard, President/CEO, Outdoor Sport Institute

Andy Shepard spent 16 years at L.L.Bean in Freeport, Maine working on strategies, products and services to inspire people to spend time outdoors. While at L.L.Bean Andy developed a strategy to create a new economic and cultural model for Northern Maine, which became the Maine Winter Sports Center (MWSC) in the Spring of 1999.


Over the next 18 years the MWSC evolved into a globally respected, year-round, statewide organization that used the challenge inherent in the outdoors and outdoor sport to preparing kids and adults for the challenges in life. But by 2016, what started out focused on getting people in Northern Maine on skis had evolved into so much more. It needed a new name that more accurately reflected that evolution—the Outdoor Sport Institute.


Andy was named the Outstanding Non-Profit Business Executive for Maine in 2010, recipient of the Russell Wilder Award by the US Ski and Snowboard Association in 2009 and was awarded an honorary doctorate from the University of Maine in 2005. 


Andy is co-founder, Vice Chairman and trustee of the United States Biathlon Foundation and past trustee of Carrabassett Valley Academy and Pineland Farms.



Robin Schell, APR, Fellow PRSA

Robin Schell  is senior counsel and partner for Jackson Jackson & Wagner, a behavioral public relations and management consulting firm serving a national base of clients.  Robin’s specialties include issue anticipation and crisis communication programs, employee communications, community relationship-building, behavioral research & strategic planning.  The firm’s clients range from private schools and small nonprofit organizations to Fortune 50 companies and government entities.

Robin is an accredited member of the Public Relations Society of America (PRSA) and has served in many capacities for that organization, including past president of the Yankee Chapter of PRSA, Environmental Section Chair, National Membership Co-Chair and Assembly Delegate.  She has also co-chaired the Educational Initiatives Committee of the College of Fellows and currently participates in the mentor program.  She is a frequent speaker and presenter at conferences across the country, including PRSA, the New England Society of Healthcare Communicators (NESHCO), NSPRA (National School Public Relations Association), the Department of Veterans Affairs, APPA (American Public Power Association), ISANNE (Independent Schools Association of Northern New England) and the Florida Public Relations Association (FPRA).  She regularly teaches a 2-day “PR Bootcamp” class for PRSA and has served as an adjunct professor at both the University of New Hampshire and the University of South Carolina.  She is also a contributing editor to the book, “Public Relations Practices:  Managerial Case Studies & Problems: 8th Edition”  by Allen Center, Patrick Jackson, Stacey Smith and Frank Stansberry.  In addition, she has served as Chair of the Communications & Trust Advisory Panel for Brookhaven National Laboratory and is Chair of the Expert Advisory Panel for the Department of Energy’s Office of Science Communications. 

A graduate of the University of New Hampshire, Robin is an active member of the UNH Alumni Association.  Her volunteer activities include chairing the Called to Care committee at the Main Street Congregational Church and Publicity Chair for LUNGSTRONG (a nonprofit organization that funds innovative lung cancer research).  She is a 5-time bike rider in the Pan-Mass Challenge, the largest fundraiser for cancer research in Massachusetts and resides in Amesbury, MA.

Ross Gibson

Ross Gibson is leadership and organizational development consultant and facilitator.  Through The Richards Group Employee Benefits Group and its subsidiary, The Green Mountain Leadership Center, Ross works with organizations to help develop positive leadership growth.   Prior to working as a consultant, Ross was Senior Vice President, Global Human Resources at World Learning, a global academic institution and Non-Governmental Organization based in Brattleboro, Vermont.  Ross has held other several senior level positions.  He is active in several local and regional Human Resources and training organizations and is a past president of the Northeast Human Resources Association (NEHRA). Locally in Brattleboro, Vermont, he is a Board member of the Brattleboro Area Chamber of Commerce and the Strolling of the Heifers.  Additionally, he is an advisor to the local United Way chapter and an active member of the Sunshine Rotary Club of Brattleboro.  

Eric Rolfson, President, Rolfson Group, Inc.

Eric François Rolfson is President of the Rolfson Group, Inc. ( Before founding the Group, Eric spent more than 30 years raising money for nonprofit institutions and held leadership positions in $10 million, $35 million and $150 million comprehensive fundraising campaigns at Thomas College, Colby College, and the University of Maine.
He founded the Rolfson Group to help organizations make a difference in the world by effectively identifying and engaging like-minded constituents in their futures.Prior to his career in fundraising, Eric taught English, French and American Studies at the secondary and college levels, both in the United States and abroad.
An avid musician, Rolfson travels regularly with old-time country music bands representing the United States on musical and cultural exchanges, primarily in developing countries. Trips over the past dozen years include tours in Turkmenistan, Uzbekistan, Kyrgyzstan, Algeria, Cuba, Benin, Niger, Mauritania, Israel, Jordan, Poland, Mongolia and Ukraine.
In his spare time, Eric runs a family maple syrup operation and maintains trails on his land in rural Maine.


Thu, 11/02/2017 to Fri, 11/03/2017


Church Landing
281 Daniel Webster Highway
Meredith, NH 03253


Advancement & Communications Conference Fall 2017 - ISANNE Member

Click the gray bar below for ADDITIONAL registration options.

$365.00 per person for ISANNE Members: This fee includes all meals, conference breaks and conference materials. DOES NOT include overnight accommodations. Hotel reservations must be made on your own by calling Church Landing directly at (800) 622-6455.