Annual Admissions Conference
Annual Admissions Conference
April 11 - 13, 2017
Sheraton Portsmouth Harborside Hotel
2017 ISANNE Admissions Conference
Sheraton Harborside, Portsmouth, NH
April 11-13, 2017
Tuesday, April 11th
6:00 PM Early Arrival and Check-in, Sponsor set up
7:00 PM Informal Social hour and Dinner on your own at Hotel with Conference Planning Committee, Education Consultants and Conference Sponsors
Wednesday April 12
8:30-9:30AM Continental Breakfast Available
9:30 – 10:00 AM Arrival and Registration
10:00-10:15 AM Opening Remarks and Welcome
10:15 – 11:45 AM Session #1 - Kristen Power - NAIS - NEW Trends in Financial Aid
A Pathway to Successful Enrollment Management for Today and Beyond
Enrollment management will be the key to success for independent boarding and day schools going forward, are you prepared? Using key metrics and data from the NAIS and SSS toolboxes, you'll leave with an understanding of current trends in financial aid. In addition, you'll be able to create your affordability range, assess your growth potential, market share, and determine if your current yield and attrition rates are high/low as compared to your peer schools.
11:45 – 1:00 PM Lunch
1:00 – 2:00 PM Session #2 -Kristen Power - NAIS - Workshop
2:00 – 2:15 PM Break
2:15 – 2:45 PM Session #3 - Dr. Sarah McMillan & Carolyn Orsini Nelson - McMillan Education - How Much Anxiety is Too Much?
Identifying Candidates in the Admissions Process with Greater Predictive Accuracy
2:45-4:15 PM Session #4 Kate Auger-Campbell, Enrollment Management Association
2016 State of the Independent School Admission Industry SurveyThe Enrollment Management Association’s 2013 survey fueled numerous conversations and provided illuminating insight into independent school admission operations. Results shone a spotlight on the lack of admission voice in critical conversations at the board level and in both tuition and financial aid budget setting. It also identified the need for additional training in four key areas:
1.) Data and finance 2.) Marketing 3.) Leadership and 4.) Assessment.
Where are we now? What are the key challenges facing independent school admission professionals in 2016? This presentation will highlight the results of the second state-of-the-industry survey, review trends affecting the landscape, and invite discussion about what it all means for the future.
4:15-6:00 PM Free Time - Use this time to continue conversations with your colleagues, visit the fitness center, or explore downtown Portsmouth
6:00- 7:30 PM Extended Cocktail Reception/Tapas Dinner
7:30 - 9:00 PM Cocktails & Unwind at Gas Light Co. (5 min walk from hotel)
Thursday April 13
7:00 – 8:30 AM Buffet Breakfast/Checkout
8:30 – 8:45 AM ISANNE Announcements: Laurie Hurd, Executive Director
8:45 - 10:00 AM Session #5: John Visgilio, Principal and Co-Founder of Overabove based in Essex, and Todd Ormiston, Head of School at Mount Snow Academy in West Dover, VT
“Finders, Keepers: A How-To for Building a Strategic Marketing Plan”
A strategic admissions marketing plan is your essential roadmap for enrolling and retaining your school’s best-fit students. You may know what you need to do, but how do you articulate your needs and approach in a clear, concise and effective plan that school leaders can understand and endorse? And where do you start? During this session, John Visgilio, Principal and Co-Founder of Outthink based in Essex, and Todd Ormiston, Head of School at Mount Snow Academy in West Dover, VT, will walk you step by step through a process that helps you identify your school’s unique selling points and engage the key stakeholders who can extend the reach and influence of the admissions staff. This session is designed to bring strategic thinking into your market plan, rather than just focusing on the same old tactics. Going through this process ensures that you have ownable messaging that represents your school brand when you execute tactics.
You’ll walk away from this pragmatic, hands-on session with an overall approach and specific take-aways (including templates and a sample marketing plan) you can use to begin developing an effective admissions marketing plan to target the students you want--and free you from expensive, ineffective “wide-net” marketing.
10:00 - 10:15 AM Break
10:15 - 11:15 AM Session #6 Tim McDonough, Finalsite, Director of Client Success
“Fill your Funnel”
A prospective family Googles "private schools near me" and then what happens next?
You have more control than you think. In this presentation we will dive into what every admissions team needs to have in their strategy from initial search to application submission.
11:30 AM Closing and Adjourn
Please join us!
Thank you to our Conference Sponsors!
LEAD SPONSOR, 3W
Kristen Carey Power
National Director, Business Development, National Association of Independent Schools
Kristen Power is the National Director, Business Development for School and Student Services (SSS by NAIS).
Prior to joining NAIS in 2008, Power spent eight years as a regional manager and then vice president of business development for a $70 million student loan program that serves the private primary and secondary school market, prepGATE, by First Marblehead Corporation
Due to her background and expertise in the financial aid market, Power travels the country presenting to independent schools, associations and trustees. In addition, she has been quoted in various online publications such as www.smartmoney.com and www.bankrate.com and has authored articles in various publications.
Power holds a B.A. from the University of New Hampshire. In addition to working with independent schools, Power is a trustee at Oxford Academy in CT. She is also an independent school parent. Her daughters are enrolled in third and fifth grade at Berwick Academy, a k-12 school in S. Berwick, ME. Power resides in Exeter, NH with her family.
Kate Auger-Campbell, Director of Outreach, The Enrollment Management Association
Kate possesses wide-ranging experience at private schools and colleges across the country and around the world. She uses this experience to guide and support member schools in their admission and enrollment efforts.
Before joining The Enrollment Management Association in 2012, Kate served as the director of admission and financial aid at Berwick Academy (Maine). Prior to that, she held positions in admission, financial aid, and summer programs at the Leelanau School (Michigan), Wilbraham & Monson Academy (Massachusetts), Phillips Exeter Academy (New Hampshire), Saint Anselm College, and Notre Dame College. She has also worked with the Council on International Education Exchange to design and implement USA High School+, an exchange program that partners independent schools with international students from around the globe. Kate holds a BA in English language & literature from Southern New Hampshire University.
John Visgilio, Principal and Co-Founder, Overabove
Todd is the Head of School at Mount Snow Academy (VT)
Todd's background in enrollment management and strategic initiatives comes from joining school communities that are seeking growth and change. Currently the Head of School at Mount Snow Academy (MSA), Todd's focus is set on doubling the size of the academy and developing programs and partnerships to revolutionize the winter ski academy model.
Prior to MSA, Todd held enrollment management leadership positions at Stratton Mountain School (VT), Gould Academy (ME) and Community School (ID). As an independent school veteran, each of his school experiences has allowed him to influence areas of independent school leadership outside the admissions office; from Dean of Students to college counselor to outdoor hockey rink engineer.
Todd has a BS in Economics from St. Lawrence University and an M.Ed. in Educational Leadership and Policy Studies from the University of Vermont.
Click the gray bar below for member, non-member and spouse registration options.
$350.00 per person for ISANNE Members: This fee includes all meals, conference breaks and conference materials. DOES NOT include overnight accommodations. Hotel reservations must be made on your own.