New England Town Academies Conference
ISANNE New England Town Academy Conference
Stage Neck Inn
York Harbor, Maine
October 3-4, 2017
Part One of this year’s Town Academy Conference will focus on Strategic Branding -- the How and Why and When to articulate the unique value of your Town Academy to all of your constituents. Part Two focuses on international Students and the updates we need to understand there. We encourage Heads of School to invite Advancement, Communications and Admissions Directors and Trustees to attend this conference, and look forward to seeing you in York Harbor, Maine in October!
Tuesday, October 3, 2017
1-1:30pm Welcome and Introductions
1:30-2:30pm Branding: Differentiating your Town Academy
Elonide Semmes, Founder and President of Right Hat, will guide us through the concepts and process of developing a Strategic Brand for your Town Academy. Her approach is simple—outstanding creative execution driven by research and a deep understanding of what parents look for in a school. She helps schools identify what they do best, where competitors are staking their ground and how community perceptions (even if wrong) may be hindering their efforts.
2:45-4:00pm Break out Groups to work on Branding Exercises
Elonide will facilitiate break-out groups to dive into the questions that will help give you steps to take the process back to your school.
4:00-5:00pm Branding New England Town Academies - a Collaborative Effort
Wednesday, October 4, 2017
8:30-9:30am International Programs: Mission Alignment, Compliance and Sustainability - Jacqui Yamada, Independent School Management
As the international landscape changes, so must school operations. In this session, we will review U.S. Department of Homeland Security compliance for both students and schools and understand what it takes to strategically plan staff training to maintain compliance with the various aspects of the U.S. Student Exchange Visitor Program (SEVP) and the Student and Exchange Visitor Information System (SEVIS) – thereby mitigating significant risk for your school and leading the program toward sustainability.
10:00am Debrief/Report out
10:45-11:45am State Meetings
Conference Registration Fees:
$315.00 per person for ISANNE Members - Full Conference (includes all meals, conference breaks and conference materials)
$424.00 for ISANNE Members plus Spouse - Full Conference for participant (includes all meals, conference breaks and conference materials) - includes all meals for spouse
$449.00 per person for Non-ISANNE Members
$160 for Members for October 3 only.
Please be advised that the registration form is for the conference only. You will need to make your own room reservation. Please call The Stage Neck Inn directly at 207-363-3850 and identify yourself as an ISANNE New England Town Academy Conference participant to receive the negotiated rate. Your rooming reservation must be made by Monday, September 11, 2017 to receive the reduced conference room rate. Room rates start at $215.
Elonide Semmes, President, Right Hat
Elonide Semmes is a nationally recognized authority on branding for schools and professional service organizations. She has more than 30 years of experience creating memorable marketing and communications programs. Since she founded Right Hat in 2002, the agency has won more than 50 branding awards. More important, her work has measurably increased her clients’ visibility, reputations and advancement opportunities.
Elonide is a passionate consumer of educational services. She has invested in independent school educations for six children at 10 different schools in New York, Washington, DC and Portland, Maine. She knows first-hand that not every school fits every child, and is committed to helping each school express who it is in language that resonates with non-academics.
Her approach is simple—outstanding creative execution driven by research and a deep understanding of what parents look for in a school. She helps schools identify what they do best, where competitors are staking their ground and how community perceptions (even if wrong) may be hindering their efforts.
Elonide believes that a love of learning is the foundation of a meaningful life. She is proud to work with the schools that teach this important lesson every day.
Jaqueline M. Yamada, PDSO ism® Consultant
Jacqui Yamada has worked in the education field for 25 years. As the Director of International Programs and the Principal Designated School Official (PDSO) at the Rocky Hill School, RI, she has worked with the School and Exchange Visitor Information System (SEVIS) in keeping her school in strict compliance with U. S. Homeland Security and the Department of State.
Before being charged with building an international program at Rocky Hill to encompass 43 students and 16% of the overall school population, she taught English as a Second Language (ESL) and coordinated the homestay program. Moving into the field of institutional advancement, Jacqui is taking on the challenge of bringing the international families into the philanthropic arena.
Since joining the ISM team in 2016, Jacqui has:
• Advised schools with international programs
• Joined ISM’s International Advisory Team
• Co-presented at a series of workshops in the New England and Washington D.C. areas designed to address current industry concerns and advise independent schools on the risk management of non-compliance
• Led International Enrollment: Knowing Your “Why” and Managing Your Risk, as new course for the 2017 ISM Summer Institute
In her various roles at Rocky Hill School since 1998 , Jacqui has:
• Brought the school to full SEVP/SEVIS compliance
• Implemented faculty/staff professional development and curriculum mapping to create an atmosphere of acceptance over tolerance of the international program and its students
• Created a strategic plan for international enrollment management, working with the Admissions Team and Business Manager
• Chaired a team charged with developing and implementing a Senior Internship Seminar for high school seniors
Jacqui has also served as a Japan American Society board member charged with developing a Youth Homestay Exchange Summer Program between sister cities Newport, RI, and Shimoda Japan, and on the New England Association of Schools and Colleges accreditation team.
Jacqui was trained by the Sisters of Mercy at Salve Regina University, RI, earning a BS and MS in criminal psychology. She later earned ESL Certification and a Japanese Language certificate from Brown University, RI
Click the gray bar below for member, spouse and non-member registration options.
$315 per person for ISANNE Members: This fee includes all meals, conference breaks and conference materials. DOES NOT include overnight accommodations. Hotel reservations must be made on your own.
Please call The Stage Neck Inn directly at 207-363-3850 and identify yourself as an ISANNE New England Town Academy Conference participant to receive the negotiated rate. Your rooming reservation must be made by Monday, September 11, 2017 to receive the reduced conference room rate. Room rates start at $215.