Annual Admissions Conference

Annual Admissions Conference
April 11 - 13, 2017
Sheraton Portsmouth Harborside Hotel
Portsmouth, NH


2017 ISANNE Admissions Conference

Sheraton Harborside, Portsmouth, NH

April 11-13, 2017

Tuesday, April 11th                          

6:00 PM                        Early Arrival and Check-in, Sponsor set up

7:00 PM                        Informal Social hour and Dinner on your own at Hotel with Conference Planning Committee, Education Consultants and Conference Sponsors   

Wednesday April 12

8:30-9:30AM               Continental Breakfast Available

9:30 – 10:00 AM          Arrival and Registration

10:00-10:15 AM          Opening Remarks and Welcome

10:15 – 11:45 AM       Session #1 - Kristen Power - NAIS - NEW Trends in Financial Aid

A Pathway to Successful Enrollment Management for Today and Beyond

Enrollment management will be the key to success for independent boarding and day schools going forward, are you prepared? Using key metrics and data from the NAIS and SSS toolboxes, you'll leave with an understanding of current trends in financial aid. In addition, you'll be able to create your affordability range, assess your growth potential, market share, and determine if your current yield and attrition rates are high/low as compared to your peer schools.

11:45 – 1:00 PM          Lunch

1:00 – 2:00 PM           Session #2 -Kristen Power - NAIS - Workshop

2:00 – 2:15 PM           Break

2:15 – 2:45  PM         Session #3 - Dr. Sarah McMillan & Carolyn Orsini Nelson - McMillan Education - How Much Anxiety is Too Much?

Identifying Candidates in the Admissions Process with Greater Predictive Accuracy

2:45-4:15 PM             Session #4 Kate Auger-Campbell, Enrollment Management Association

2016 State of the Independent School Admission Industry SurveyThe Enrollment Management Association’s 2013 survey fueled numerous conversations and provided illuminating insight into independent school admission operations. Results shone a spotlight on the lack of admission voice in critical conversations at the board level and in both tuition and financial aid budget setting. It also identified the need for additional training in four key areas:

1.) Data and finance 2.) Marketing 3.) Leadership and 4.) Assessment.

Where are we now? What are the key challenges facing independent school admission professionals in 2016? This presentation will highlight the results of the second state-of-the-industry survey, review trends affecting the landscape, and invite discussion about what it all means for the future.

4:15-6:00 PM              Free Time - Use this time to continue conversations with your colleagues, visit the fitness center, or explore downtown Portsmouth

6:00- 7:30 PM             Extended Cocktail Reception/Tapas Dinner

7:30 - 9:00 PM            Cocktails & Unwind at Gas Light Co. (5 min walk from hotel)

Thursday April 13

7:00 – 8:30 AM           Buffet Breakfast/Checkout

8:30 – 8:45 AM           ISANNE Announcements: Laurie Hurd, Executive Director

8:45 - 10:00 AM          Session #5: John Visgilio, Principal and Co-Founder of Overabove based in Essex, and Todd Ormiston, Head of School at Mount Snow Academy in West Dover, VT

“Finders, Keepers: A How-To for Building a Strategic Marketing Plan”

A strategic admissions marketing plan is your essential roadmap for enrolling and retaining your school’s best-fit students. You may know what you need to do, but how do you articulate your needs and approach in a clear, concise and effective plan that school leaders can understand and endorse? And where do you start? During this session, John Visgilio, Principal and Co-Founder of Outthink based in Essex, and Todd Ormiston, Head of School at Mount Snow Academy in West Dover, VT, will walk you step by step through a process that helps you identify your school’s unique selling points and engage the key stakeholders who can extend the reach and influence of the admissions staff. This session is designed to bring strategic thinking into your market plan, rather than just focusing on the same old tactics. Going through this process ensures that you have ownable messaging that represents your school brand when you execute tactics.

You’ll walk away from this pragmatic, hands-on session with an overall approach and specific take-aways (including templates and a sample marketing plan) you can use to begin developing an effective admissions marketing plan to target the students you want--and free you from expensive, ineffective “wide-net” marketing.

10:00 - 10:15 AM       Break

10:15 - 11:15 AM       Session #6 Tim McDonough, Finalsite, Director of Client Success

“Fill your Funnel”

A prospective family Googles "private schools near me" and then what happens next?

You have more control than you think. In this presentation we will dive into what every admissions team needs to have in their strategy from initial search to application submission.

11:30 AM                            Closing and Adjourn

Please join us!

Thank you to our Conference Sponsors!










Tue, 04/11/2017 to Thu, 04/13/2017


Sheraton Portsmouth Harborside Hotel
250 Market St.
Portsmouth, NH


ISANNE Admissions Conference Spring 2017

Click the gray bar below for member, non-member and spouse registration options.

$350.00 per person for ISANNE Members: This fee includes all meals, conference breaks and conference materials. DOES NOT include overnight accommodations. Hotel reservations must be made on your own.